{"product_id":"the-juice-lab-amethyst-100ml-shortfill","title":"The Juice Lab - Amethyst 100ml Shortfill","description":"\u003cdiv class=\"short-description\"\u003e\n\u003cdiv class=\"short-description\"\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhy Single SKU Buying Beats Full-Range Orders with The Juice Lab - Amethyst 100ml Shortfill\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe temptation with branded shortfill ranges is to buy the whole lineup. Smart retailers know better. Within any 20-flavour collection, three or four SKUs typically drive 70% of the sales. Amethyst is one of those proven movers from The Juice Lab range, and ordering it as a single SKU lets you commit volume to a known seller rather than spreading risk across slow-moving stock.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat focused approach also frees up shelf space for testing newer brands without bloating your overall e-liquid spend.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWhat Sits Behind the Amethyst Profile\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Amethyst flavour belongs to The Juice Lab's fruit-led category, built around sweet berry-style notes with a clean finish. The brand keeps exact flavour breakdowns deliberately uncomplicated, which suits retail conversations at the till. Staff can describe it as a sweet mixed-berry blend without overcomplicating the sales pitch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCrucially, the flavour holds its character through the bottle. Many cheaper shortfills fade after the first 30ml as the concentrate settles. The Juice Lab manufactures to standards that prevent that drop-off.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eManufacturing Standards That Matter at Retail\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMost shortfill brands gloss over how their liquid is actually made. The Juice Lab is the opposite. Production runs through an ISO Class 7 cleanroom with full traceability on every individual bottle. That level of process control is rare in the mid-tier shortfill market and translates into batch-to-batch consistency customers can taste.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor shop owners, that consistency matters more than marketing claims. Returns and complaints on this brand are low because the flavour delivery is predictable across every bottle that leaves the line.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eSpecifications at a Glance of Juice Lab - Amethyst 100ml Shortfill\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e100ml of 0mg e-liquid in a 120ml shortfill bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e60% VG ratio, calibrated for sub-ohm vaping\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSpace for two 10ml nic shots\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFlip-top nozzle for cleaner refilling\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eChildproof cap with tamper-evident drop-down indicator\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBottle and cap made from recycled plastic\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eISO Class 7 cleanroom production\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eFull bottle-level traceability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eManufactured in the United Kingdom\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe 60\/40 Ratio Advantage\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMost sub-ohm shortfills run at 70\/30. The Juice Lab opts for 60% VG instead, and that small shift makes a real difference at retail. The slightly thinner viscosity gives the liquid better wicking performance across a wider range of coil resistances, including some restricted-DTL kits that struggle with 70\/30 blends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat broader hardware compatibility means fewer customers walking out and coming back with complaints. It also opens the door to recommending Amethyst to vapers running mid-range pod-mod hybrids that fall between traditional pod and sub-ohm territory.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHardware Compatibility\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 60\/40 ratio suits sub-ohm tanks, mesh coils between 0.15 and 0.6 ohm, and direct-lung box mods running 25 to 55 watts. Restricted-DTL coils at 0.6 to 0.8 ohm also handle it well at lower wattage. Pure MTL pod kits will still struggle with the viscosity, so direct those buyers to nic salt alternatives.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWholesale and Trade Value\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReorder rates on single-SKU buying tend to be more predictable than mixed-range ordering. Once Amethyst establishes itself with regular customers, the weekly or fortnightly reorder pattern locks in tight. That predictability simplifies stock forecasting and reduces dead inventory.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eCompliance and Packaging Details\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEvery bottle in the lineup meets UK TPD requirements with childproof caps and tamper-evident drop-down seals. The flip-top nozzle is a small but underrated retail feature: customers refilling tanks at home find it cleaner than standard pour spouts, which translates into better word-of-mouth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eRecycled plastic across both bottle and cap is a meaningful detail in the current retail climate. It is not greenwashing, it is documented material sourcing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow Amethyst Compares Within the Range\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv dir=\"ltr\" align=\"left\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e \u003ccol width=\"156\"\u003e \u003ccol width=\"171\"\u003e \u003ccol width=\"172\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFactor\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAmethyst\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAverage Range SKU\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFlavour category\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSweet fruit blend\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVaries\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eShelf turnover\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStrong consistent mover\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVariable\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCustomer profile\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMainstream fruit vapers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSpecific taste preference\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eReorder predictability\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHigh\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMixed\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFirst-stock priority\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTest in mixed cases\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor shops just adding The Juice Lab to their range, Amethyst is one of the safer first-order choices.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat is the The Juice Lab Amethyst 100ml Shortfill?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIt is a UK-made nicotine-free sweet fruit blend supplied in a 120ml bottle at a 60\/40 VG\/PG ratio, with space for two 10ml nic shots.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWho manufactures The Juice Lab range?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Juice Lab is produced in the UK by the company sharing the same name, in ISO Class 7 cleanroom conditions with full bottle traceability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eCan I add nicotine to the The Juice Lab Amethyst 100ml Shortfill?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. Two 10ml 18mg nic shots fit into the 120ml bottle, taking the finished liquid to 3mg nicotine strength across 120ml total volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat flavour profile does Amethyst deliver?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAmethyst is built around sweet mixed-berry notes with a clean finish, designed to appeal to mainstream fruit vapers rather than niche flavour chasers.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat devices work with this shortfill?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSub-ohm tanks, mesh coils between 0.15 and 0.6 ohm, direct-lung box mods, and some restricted-DTL kits at lower wattage handle the 60\/40 blend well.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy is the 60% VG ratio different from standard?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe slightly thinner viscosity wicks more efficiently across a wider range of coils, giving better compatibility than the 70\/30 ratio used by most sub-ohm shortfills.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eIs the The Juice Lab Amethyst 100ml Shortfill TPD compliant?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. Every bottle meets UK TPD regulations with childproof caps, tamper-evident drop-down indicators, and full manufacturing traceability.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eAre the bottles environmentally friendly?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe bottle and cap are formed from recycled plastic, which is a recognised manufacturing sustainability standard in the UK e-liquid sector.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat margin can retailers expect on the The Juice Lab Amethyst 100ml Shortfill?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe brand sits at mid-tier pricing with premium-tier manufacturing standards, giving retailers stronger margin than most budget shortfills.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-cb5b8fdc-7fff-5fe9-bee7-657001adb838\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Juice Lab","offers":[{"title":"Blue Raspberry Aniseed Menthol","offer_id":58320701391179,"sku":null,"price":3.5,"currency_code":"GBP","in_stock":true},{"title":"Cherry Aniseed Menthol","offer_id":58320701423947,"sku":null,"price":3.5,"currency_code":"GBP","in_stock":true},{"title":"Blackcurrant Aniseed Menthol","offer_id":58320701456715,"sku":null,"price":3.5,"currency_code":"GBP","in_stock":true},{"title":"Grape Aniseed Menthol","offer_id":58320701489483,"sku":null,"price":3.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9617\/4155\/files\/the-juice-lab-amethyst-100ml-shortfill-no1-vape-wholesale-221118.jpg?v=1788244406","url":"https:\/\/vapebosswholesale.co.uk\/products\/the-juice-lab-amethyst-100ml-shortfill","provider":"Vape Boss Wholesale","version":"1.0","type":"link"}