{"product_id":"ruthless-ice-100ml-shortfill","title":"Ruthless Ice 100ML Shortfill","description":"\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThe Ruthless 100ml E-Liquid Shortfill Flavour Catalogue\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe catalogue is one of the deepest in the US-import shortfill bracket. Over twenty-five flavours covering soda, tropical, candy, ice, dessert, and tobacco profiles. That breadth is the brand's commercial strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDrank Series\u003c\/span\u003e\u003cspan\u003e covers the soda-style profiles. Mango Drank, Cherry Drank, Berry Drank, Grape Drank, and Grape Drank on Ice. These are the signature Ruthless line. Sweet, fizzy, and unmistakable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSkir Skirrr Range\u003c\/span\u003e\u003cspan\u003e delivers crisp green apple with honeydew melon, available standard or on ice. Skir Skirrr on Ice adds a clean menthol finish that lifts the apple sharpness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEZ Duz It and Lush\u003c\/span\u003e\u003cspan\u003e sit at the top of the strawberry-watermelon category. EZ Duz It standard, EZ Duz It on Ice, and Lush (pure watermelon) cover the full sweet-melon spread.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTropical and exotic blends\u003c\/span\u003e\u003cspan\u003e include Tropic Thunda (mixed berry, guava, cream), Paradize (passionfruit, pear, peach), Red (grapefruit, mango, passionfruit), Rise and Rise on Ice (lychee, mango, jackfruit), Strizzy (kiwi, raspberry, strawberry), Slurricane (peach, papaya, guava), Jungle Fever (mango, pineapple, citrus), Antidote on Ice (mango, blue raspberry, menthol), and Rage (mango, apple).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCandy and sour profiles\u003c\/span\u003e\u003cspan\u003e cover Swamp Thang and Swamp Thang on Ice (sour candied apple), Pineapple Lemonade.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDessert and tobacco profiles\u003c\/span\u003e\u003cspan\u003e include Ruthless Gold (caramel coffee cookie), Coffee Tobacco (roasted coffee with dark tobacco), and Dulche De Tobacco (RY4-style tobacco with caramel and milk notes).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThat last category is where Ruthless separates from most fruit-only US imports. Few brands at this price point cover dessert and tobacco alongside fruit so consistently.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eBuilt for Sub-Ohm Performance\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe 70\/30 VG to PG blend puts this firmly in sub-ohm territory. Vapour production is dense, the inhale stays smooth at higher wattages, and the flavour delivery is layered enough to hold up across long sessions. Pair with sub-ohm tanks or DTL pod mods. Tight MTL coils will not handle the viscosity, so direct those customers to a 50\/50 line.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eSpecifications: Ruthless 100ml Shortfill\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv dir=\"ltr\" align=\"left\"\u003e\n\u003ctable\u003e\n\u003ccolgroup\u003e \u003ccol width=\"132\"\u003e \u003ccol width=\"409\"\u003e \u003c\/colgroup\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSpecification\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDetail\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBottle Size\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e120ml shortfill\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eE-Liquid Volume\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e100ml\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNicotine Strength\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e0mg\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNic Shot Capacity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e2 x 10ml (18mg shots for 3mg final strength)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVG\/PG Ratio\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e70VG \/ 30PG\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eVape Style\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSub-ohm, DTL\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFlavour Range\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e25+ profiles across soda, tropical, ice, candy, dessert, tobacco\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrand Origin\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUSA, established 2011\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCompliance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTPD compliant for UK market\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSafety Features\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eChildproof cap, tamper-evident seal\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eHow to Use Ruthless 100ml E-Liquid \u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTwist off the childproof cap, add two 10ml nic shots at 18mg for 3mg strength, reseal, and shake for around 60 seconds. Fill the tank slowly. Prime any new coil for two to three minutes before firing. Standard sub-ohm shortfill setup.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eWho This Range Sells To\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe buyer is the experienced sub-ohm vaper. Customers who have moved past disposables, run dedicated DTL kits, and want flavour quality that matches the device. Older demographics looking for tobacco and dessert blends, and younger customers chasing the Drank-series soda profiles. Repeat purchase rates run high because the catalogue gives the same customer reason to come back twenty-five times before repeating a bottle.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eFAQs\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow many flavours does the Ruthless 100ML E-Liquid Shortfill range cover?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOver twenty-five profiles across soda, tropical, ice, candy, dessert, and tobacco categories. One of the deepest US-import shortfill catalogues sold in the UK.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eCan my customers add nicotine to the Ruthless 100ML Shortfill?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. Two 10ml nic shots at 18mg bring the bottle to 120ml at 3mg strength. The headroom is sized for exactly that fill.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhat kit works best with this e-liquid?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSub-ohm tanks and DTL pod mods. The 70\/30 VG ratio is too thick for tight MTL coils.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eIs the Ruthless 100ML E-Liquid Shortfill TPD compliant?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. The UK-distributed bottles meet all current TPD requirements for shortfill labelling and packaging, even though the brand is US-origin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhich Ruthless flavours sell hardest in the UK?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEZ Duz It, Lush, Mango Drank, Grape Drank, Skir Skirrr, and Ruthless Gold tend to lead. The Drank series in particular pulls customers who recognise the brand from disposables.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eHow long does a 100ml bottle typically last?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMost sub-ohm vapers get two to three weeks per bottle. The premium positioning means customers often own two or three Ruthless flavours at once.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eDoes Ruthless make tobacco shortfills as well?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYes. Coffee Tobacco and Dulche De Tobacco are part of the catalogue, which is rare for a fruit-led US brand. Both perform well with older customers.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 dir=\"ltr\"\u003e\u003cspan\u003eWhy stock Ruthless over a UK domestic shortfill brand?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBrand heritage and flavour breadth. Ruthless has been running since 2011 and covers categories most UK brands skip, including the Drank soda series and proper tobacco blends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-f2f912b4-7fff-2a8c-09ae-5321f797c6e7\"\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Ruthless","offers":[{"title":"Rise On Ice","offer_id":58320736289099,"sku":null,"price":7.79,"currency_code":"GBP","in_stock":true},{"title":"Antidote On Ice","offer_id":58320736321867,"sku":null,"price":7.79,"currency_code":"GBP","in_stock":true},{"title":"Grape Drank On Ice","offer_id":58320736354635,"sku":null,"price":7.79,"currency_code":"GBP","in_stock":true},{"title":"Skir Skirr On Ice","offer_id":58320736387403,"sku":null,"price":7.79,"currency_code":"GBP","in_stock":true},{"title":"Ez Duz It On Ice","offer_id":58320736420171,"sku":null,"price":7.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1057\/9617\/4155\/files\/ruthless-ice-100ml-shortfill-no1-vape-wholesale-839039.jpg?v=1788244494","url":"https:\/\/vapebosswholesale.co.uk\/products\/ruthless-ice-100ml-shortfill","provider":"Vape Boss Wholesale","version":"1.0","type":"link"}